Internet

The Internet and social media have revolutionized communication, information sharing, and connectivity across the globe. The internet serves as the backbone for digital interaction, enabling instant access to knowledge, services, and global communities. Social media platforms like Facebook, X (formerly Twitter), Instagram, LinkedIn, and YouTube have transformed how individuals express opinions, build networks, and consume content.

In India, the rapid increase in internet penetration and smartphone usage has brought social media to rural and urban populations alike, influencing education, business, entertainment, and even politics. It has become a powerful tool for digital activism, marketing, and public engagement.

However, concerns around data privacy, misinformation, cyberbullying, and addiction persist. Responsible usage and digital literacy are essential to harness its benefits while mitigating risks. Overall, the internet and social media have become integral to modern life, driving innovation, democratizing information, and reshaping how society interacts and evolves.

Usage & Access

Quality

Key Performance Indicator (KPI)

Social Media

WhatsApp

Facebook