Facebook’s audience demography by Gender, As of February 2025

The February 2025 data reveals a notable gender imbalance in Facebook’s global user base, with females constituting a substantial majority at 56.7% compared to males at 43.3%, representing a 13.4 percentage point difference. This significant disparity contradicts historical tech platform usage patterns where male users typically dominated, suggesting Facebook has evolved into a space more heavily utilized by women. This gender distribution has important implications for content strategies, advertising approaches, and community management on the platform, as female users now drive the majority of engagement and potentially influence platform culture and norms. The shift likely reflects broader societal changes in digital adoption patterns, Facebook’s algorithm and feature evolution possibly favoring content that resonates more with female users, or demographic changes in who remains active on Facebook as competing platforms emerge. For marketers, this underscores the importance of gender-conscious messaging, while for Facebook, it highlights the need to understand what drives this persistent gender gap in their user acquisition and retention.