Facebook Advertising Audience Age-Sex Distribution, As of February 2025

The data reveals significant gender disparity across all age groups in Facebook’s advertising audience, with males consistently outnumbering females. This gap is most pronounced in the 25-34 age bracket, where males represent 18.5% of the audience compared to 12.7% for females—a 5.8 percentage point difference. Similarly, in the 18-24 demographic, males account for 12.7% versus 9.1% for females. The platform’s advertising reach peaks in young to middle-aged adults, with the 25-34 age group representing the largest segment overall (31.2% combined). Interestingly, audience presence diminishes steadily with age, with those 65+ constituting just 6.4% of the total advertising audience. This generational decline is consistent across both genders, suggesting Facebook’s diminishing relevance or adoption among older demographics despite its maturity as a platform. When considering the broader implications, advertisers targeting younger demographics (18-44) can reach approximately 73.4% of Facebook’s advertising audience. The substantial male skew, particularly in the most active age segments, may indicate different usage patterns or platform engagement between genders, potentially valuable insight for gender-specific marketing campaigns or product offerings. These demographic patterns could influence advertising strategies, budget allocations, and targeting approaches for businesses leveraging Facebook’s platform in 2025. Companies aiming to reach older adults might need to supplement their Facebook advertising with other channels to achieve optimal audience coverage.