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UID: SM-20250514-US-03

Source

Meta

Last Updated

September 20, 2025

Time Range

As of Q4 2024

Periodicity

Annual

Unit

Million

Sector

Social Media

Next Update

2026

Indicator Summary

Organic Feed’s Top Pages The ranking of social media pages that garner the most unique viewers through organic (unpaid) post distribution in users’ feeds is known as “Content Viewers” in the United States. These pages could feature news sources, entertainment websites, influencers, neighbourhood associations, or well-known people whose work appeals to audiences without the need for sponsored advertising. The metric identifies the information, entertainment, and interaction sources that users in the US focus on the most on social media sites like Facebook and Instagram. Understanding audience preferences, digital consumption trends, and the impact of online content ecosystems all depend on this metric. Researchers, decision-makers, and media analysts can determine which voices influence social discourse, cultural trends, and public opinion by monitoring the top pages. It provides information about the kind of material that naturally reaches the largest audience, which helps businesses and content producers develop growth and engagement plans. It also brings up important issues regarding media diversity, power consolidation, and the dissemination of false information or skewed narratives from the standpoint of governance. All things considered, this measure clarifies how social media ecosystems influence democratic processes and consumer behaviour while also fostering communication in society.

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All data, visualizations, and code generated by 360 Analytika are fully open access. You are free to use, distribute, and reproduce these materials in any medium, provided proper credit is given to the source and authors. We kindly request that you include a backlink to our website/article, when using these materials.

Citation

Please cite this article using proper attribution to 360 Analytika when referencing or sharing our content.

Meta. (2025). Top Pages by organic Feed content viewers in the US, As of Q4 2024 (360 Analytika, Ed.) [Dataset]. https://360analytika.com/top-pages-by-organic-feed-content-viewers-in-the-us/

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