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UID: ST-20250811-IN-03
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In order to gauge consumer usage trends and revenue efficiency, the telecommunications sector uses key performance indicators (KPIs) such as Monthly Wireless ARPU, Minutes per Subscriber per Month, and Internet Telephony Minutes. For telecom carriers, ARPU (Average income Per User), which represents the average monthly income generated per wireless subscriber, is a crucial indicator of profitability and long-term viability. Minutes per Subscriber per Month provides information about customer engagement, dependence on traditional voice services, and overall service utilization by showing the average number of voice minutes used by each subscriber over the course of a month. The degree to which customers are switching from traditional voice calls to VoIP (Voice over Internet Protocol) services is captured by Internet Telephony Minutes, which is crucial for comprehending how communication habits are evolving due to internet penetration and app-based calling platforms. Because these indicators assist telecom firms in assessing income streams, detecting changes in customer preferences (from traditional phone to data-based services), optimizing pricing strategies, and making well-informed decisions regarding network investments, tracking them is extremely significant. Policymakers and regulators also keep an eye on these indicators to evaluate the state of the industry, service affordability, and the general trends in an economy’s use of digital technology.
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