The indicator “regional Facebook user distribution” refers to the geographic segmentation of Facebook users across various countries or regions. It serves as a proxy for measuring digital engagement, internet accessibility, and social media penetration. Essentially, it reflects the level of internet infrastructure, smartphone penetration, and digital literacy in a given area. A high concentration of Facebook users in a particular region often indicates better connectivity and stronger digital integration, whereas a lower concentration may reveal disparities due to socioeconomic limitations, digital illiteracy, or preferences for alternative platforms.

This indicator is particularly valuable for researchers, marketers, and policymakers. It enables the assessment of digital inclusion by identifying regions that are underrepresented in the digital space. Moreover, it helps monitor regional disparities in digital communication, which can inform efforts to bridge the digital divide. Businesses can use this information to target advertisements more effectively, while governments and development organisations can tailor digital literacy programs based on usage trends. Additionally, this metric can be a useful tool in evaluating Facebook’s market dominance and influence on public discourse in various regions. Overall, regional Facebook user distribution offers a powerful lens through which digital behaviour and access inequalities can be examined and addressed.