Facebook’s Audience Demography by Gender refers to the percentage-based breakdown of the platform’s user base by gender categories, primarily male and female. This demographic metric provides insights into how users identify themselves on the platform, enabling a clearer understanding of gender representation across global and regional user populations. Marketers, researchers, and platform analysts use this data to assess gender-based engagement patterns, design targeted advertising strategies, and evaluate the inclusivity of digital content. The gender distribution may vary by country, age group, or user behaviour, making it a valuable variable in social media analytics and digital population studies. Additionally, the metric aids in examining gender disparities in digital access and participation, thereby contributing to broader discussions in gender studies, public policy, and development research.