The indicator “Monthly App Sessions Per User in Facebook” measures the average number of times an individual user opens and interacts with the Facebook mobile app in a given month. Each “session” refers to a distinct period during which the app is actively used, regardless of duration. This metric provides a direct insight into user engagement and habitual usage patterns on the platform, reflecting how frequently individuals access Facebook on their mobile devices within a monthly cycle.

This indicator is especially useful for marketers, app developers, and digital analysts seeking to understand user behaviour and platform stickiness. A high number of sessions per user typically indicates strong user engagement, suggesting that the app is deeply integrated into daily routines. For advertisers, this means more opportunities to reach users with content and promotions. For Facebook itself, the metric helps assess app performance, user retention, and the effectiveness of updates or features. Researchers and policymakers may also use this data to examine the broader implications of social media usage on attention span, productivity, or digital well-being. In business and media contexts, comparing this indicator across platforms or regions can help identify market trends, app loyalty, and potential areas for growth or intervention in the digital ecosystem.