The indicator “Facebook user distribution by country” refers to both the absolute number and the percentage of Facebook users residing within individual countries. It captures the geographical dispersion of the platform’s user base, offering insights into a nation’s digital reach and technological integration. This metric is influenced by several factors, including internet penetration, smartphone accessibility, digital literacy, and cultural acceptance of social media usage.

The usage of this indicator is multifaceted. For businesses, it serves as a strategic tool for identifying digitally active markets, enabling targeted marketing and product placement in regions with high user engagement. Governments and policymakers use it to assess digital inclusion and recognise areas where investments in digital infrastructure or awareness campaigns are needed. For example, a low user percentage may indicate barriers to internet access or digital illiteracy in specific populations. Academically, researchers utilise this data to examine digital divides, understand patterns of technology adoption, and analyse sociocultural behaviours across regions. It also aids in tracking the global diffusion of digital platforms and evaluating the impact of digital connectivity on economic and social development. Thus, Facebook user distribution by country is a critical metric that bridges commercial strategy, policy planning, and scholarly research in the digital era.