Countries with the highest Facebook users, As of January 2025

The data reveals a significant concentration of Facebook’s user base in developing nations, with India leading at 384 million users – nearly double the United States’ 197 million. This underscores Facebook’s successful penetration into emerging markets where smartphone adoption continues to grow rapidly. The presence of multiple Southeast Asian countries (Indonesia, Philippines, Vietnam, Thailand) in the top 10 demonstrates the platform’s strong foothold in this region despite regional competitors.

Population size clearly influences total user counts, but notably absent are China and Russia, where government restrictions and local alternatives limit Facebook’s reach. The top 10 list represents a diverse mix of economic development stages, suggesting Facebook’s universal appeal transcends income levels. This distribution also highlights Facebook’s importance as a digital gateway in nations where it may serve as many users’ primary internet experience, making it a critical channel for businesses, organisations, and governments seeking digital engagement across the global landscape.