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UID: NP-20250313-IN-02

CSV/XLSX

Source

Google Ads Transparency Center

Last Updated

March 13, 2025

Time Range

2019-2024

Periodicity

Annual

Unit

Sector

Next Update

Indicator Summary

Overview

Political advertising on Google, by ad category, refers to the classification of digital political ads based on their format, such as video, image, and text-based advertisements. These ad categories define how political messages are delivered to the audience, influencing engagement, reach, and impact. Video ads, often hosted on YouTube, are highly engaging, while image ads focus on static visuals, and text ads appear in search results with limited but targeted messaging.

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All data, visualizations, and code generated by 360 Analytika are fully open access. You are free to use, distribute, and reproduce these materials in any medium, provided proper credit is given to the source and authors.
 
We kindly request that you include a backlink to our website/article when using these materials. This helps us maintain transparency and allows others to access the original sources and comprehensive documentation.

Citation information

Google Ads Transparency Center. (2025). Political Advertising on Google Shown in India, by AD Category from 2019 to 2024 (360 Analytika, Ed.) [Dataset]. https://360analytika.com/political-advertising-on-google-shown-in-india-by-ad-category/

Note: Please ensure proper attribution when using this data in your research or publications.

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