Political advertising on Google, by ad category, refers to the classification of digital political ads based on their format, such as video, image, and text-based advertisements. These ad categories define how political messages are delivered to the audience, influencing engagement, reach, and impact. Video ads, often hosted on YouTube, are highly engaging, while image ads focus on static visuals, and text ads appear in search results with limited but targeted messaging.
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Google Ads Transparency Center. (2025). Political Advertising on Google Shown in India, by AD Category from 2019 to 2024 (360 Analytika, Ed.) [Dataset]. https://360analytika.com/political-advertising-on-google-shown-in-india-by-ad-category/