Growth story of Indian Premier League (IPL)

What is IPL System Valuation?

IPL stands for the Indian Premier League, a professional Twenty20 (T20) cricket league in India. It’s a highly popular and lucrative tournament that features teams representing different Indian cities. The Board of Control for Cricket in India (BCCI) organises the IPL. Brand valuation is the process of determining the financial worth of a brand. It involves estimating the value of both tangible and intangible assets, including reputation, customer loyalty, and market positioning. This valuation helps businesses make informed decisions regarding marketing strategies, mergers, and acquisitions, among other things

Dashboard Description

This interactive dashboard consolidates comprehensive data from multiple credible sources across various financial aspects of the Indian Premier League (IPL). It presents key insights and metrics including team and league brand valuations, title sponsorship fees, broadcasting rights revenue, prize money distribution, IPL auction statistics, highest-paid players, and the most expensive player buys. Additionally, it highlights trends in social media growth and digital engagement of top franchises, offering a holistic view of the IPL’s commercial ecosystem.

Title Sponsor Fee, Broadcasting Fee, Prize Money

The IPL Title Sponsor Fee is the amount of money paid by a company to the Board of Control for Cricket in India (BCCI) for exclusive naming rights of the tournament. This fee is typically part of a multi-year contract and reflects the commercial value of brand association with one of the most-watched cricket leagues in the world. The IPL Broadcasting Fee refers to the amount paid by a television or digital network to acquire the media rights for telecasting IPL matches. This includes both TV and digital rights and is often the largest revenue source for the league. The broadcaster earns revenue through advertisements and subscriptions. The IPL Prize Money is the financial reward distributed among the top-performing teams at the end of the tournament. It is awarded by the BCCI and includes cash prizes for the champion, runner-up, and teams reaching the playoffs. Prize money may also be given for individual achievements like “Orange Cap” (highest run-scorer) and “Purple Cap” (highest wicket-taker).

IPL Auction, Most Expensive Player, Top Buy

The IPL (Indian Premier League) auction is a process where teams bid on players to strengthen their squads for the upcoming season. The IPL auction allows teams to select players to form their squads for the IPL season. In this process, players are listed with a base price, and teams bid on them, with the highest bidder acquiring the player. The most expensive player represents the highest value a player can be bid for in the IPL auction.  Top buy indicates the most expensive players acquired by teams during the auction.



Pankaj Chowdhury is a former Research Assistant at the International Economic Association. He holds a Master’s degree in Demography & Biostatistics from the International Institute for Population Sciences and a Bachelor’s degree in Statistics from Visva-Bharati University. His primary research interests focus on exploring new dimensions of computational social science and digital demography.

This article is posted by Sahil Shekh, Editor-in-Chief at 360 Analytika.

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