The Brand Value Change of IPL Brands/Teams (in %) is a key performance indicator that measures the percentage increase or decrease in the estimated financial worth of each Indian Premier League (IPL) franchise over a specific time period. This metric tracks the cumulative growth or decline in a team’s brand value, capturing the long-term evolution of each franchise within the IPL ecosystem. The percentage change reflects a variety of influencing factors such as consistent on-field performance, effective brand management, sponsorship growth, ownership continuity, regional market penetration, digital fan engagement, and expansion of merchandising and licensing revenues. It also mirrors how well each franchise has leveraged the IPL’s overall rise as a global sporting and commercial phenomenon.

This metric is highly relevant for stakeholders, including investors, sports marketers, and team owners, as it offers a comparative perspective on franchise growth within a highly competitive league. It indicates which teams have successfully built enduring brand equity, navigated market dynamics, and aligned with broader commercial trends in sport and entertainment. Quantifying brand growth over time also informs strategic planning, sponsorship negotiations, and valuation assessments.