Table of Contents
Author: Pankaj Chowdhury, Komal Gupta
Abstract
This study delves into the shifting preferences of Indian audiences in the cinematic landscape over the past five years, from 2019 to 2023, by systematically analyzing data on the most popular movies in India sourced from Google Trends. The research categorizes these movies based on genre, language of origin, and country of origin to extract valuable insights into the evolving cinematic tastes within the diverse Indian populace. The findings reveal that “Action” movies dominated as the most popular genre in India during this period, with a significant number of top trending movies falling into this category. While Bollywood holds a prominent position with Hindi movies leading the charts, the study highlights the diversity of Indian cinema beyond Bollywood. The research also underscores that a majority of the top trending movies in India originate from domestic productions, emphasizing the strong influence of Bollywood and regional cinema on Indian audiences. This study provides valuable insights for stakeholders in the entertainment industry. Filmmakers can leverage these findings to create content that aligns with audience preferences, while marketers and distributors can tailor their strategies to effectively reach specific target demographics.
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Keywords: indian cinema, google trends, market research, bolloywood
References
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