Political advertising on Google refers to paid digital advertisements aimed at promoting political parties, candidates, ideologies, or policies on Google’s platform, including search ads, display ads, and video content on YouTube. These ads serve as a crucial tool for political outreach, voter engagement, and opinion shaping. They are regulated under Google’s transparency policies, requiring disclosure of advertiser identities and expenditure details.
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Google Ads Transparency Center. (2025). Annual political advertising expenditure on Google in India from 2019-2024 (360 Analytika, Ed.) [Dataset]. https://360analytika.com/annual-political-advertising-expenditure-on-google-in-india/