Table of Contents

Author: Pankaj Chowdhury


Abstract

Several studies highlighted the potency of Big Data, particularly Google search data, in forecasting consumer behaviour, health research, business trends, election outcomes, and more. To understand the increasing interest in Data Science, we carefully analyzed relevant data using Google Trends. We focused on data from India, specifically from 2019 to 2023 for the keyword “Data Science” and associated fields, programming languages and data visualization tools. We found that people are eager to learn about data science through formal education, like getting degrees or taking online courses in Python, machine learning, and data analytics. Big schools like IITs (specifically, IIT Madras) are popular choices for studying this. Jobs in data science, like Data Scientist, Data Analyst, and Data Engineer, are really popular too, especially because they pay well. Knowing Python is important for getting these jobs. People also want to understand the basics of data science, machine learning, and artificial intelligence, and they’re interested in related fields like data analytics and statistics.

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Keywords: data science, data analytics, google trends, jobs and market, market research


References

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[2] Basel, K., Basel, K., & Netguru. (2023, June 16). How did Python become the language of choice for data science? Netguru. https://www.netguru.com/blog/python-for-data-science

[3] Why Data Science is the most in-demand skill now and how can you prepare for it? (n.d.). https://www.worlddatascience.org/blogs/why-data-science-is-the-most-indemand-skill-now-and-how-can-you-prepare-for-it

[4] Scheitle, C. P. (2011). Google’s Insights for Search: A note evaluating the use of search engine data in social research*. Social Science Quarterly, 92(1), 285–295. https://doi.org/10.1111/j.1540-6237.2011.00768.x

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