The measurement of the type of content that US users interact with the most on social media sites such as Meta’s Facebook and Instagram is known as “feed content views” from content viewers in the US, broken down by the inclusion of links and the most-viewed domains. It keeps track of how frequently postings show up in users’ feeds and are viewed, differentiating between posts with external links (which take users to other websites) and those without (which are updates that are just text, images, or videos). The most-viewed domains—that is, the external websites that get the most traffic from link-sharing on these platforms—are also highlighted. This analysis sheds light on the sources of online content consumption as well as user engagement trends.

Understanding digital media consumption, content distribution, and the flow of online information requires analyzing feed content views and most-viewed domains. It aids in determining whether consumers prefer external websites or platform-native content, which helps publishers, marketers, and legislators develop their strategy. While this data raises concerns about media consolidation, disinformation, and content diversity for regulators, it also indicates the leading information sources influencing public opinion for academics. These insights can be used by companies and content producers to improve their engagement tactics. All things considered, this statistic is essential to conversations about user behaviour, digital ecosystems, and social media companies’ responsibility for influencing the information landscape.