The “All-Time Most Viewed Music Videos” indicator tracks the total number of views that music videos have accumulated on YouTube since their original upload, measured in billions. This cumulative figure reflects long-term viewer engagement, capturing not only initial popularity at the time of release but also sustained interest over the years. Unlike short-term metrics focused on weekly or monthly views, this indicator provides a historical snapshot of a music video’s enduring global appeal. This indicator is useful for various stakeholders across the entertainment and digital media industries. For music producers and artists, it highlights which content resonates most with audiences worldwide and helps identify trends in genre, visual storytelling, and language that drive repeated views. Marketers and streaming platforms can use the data to inform promotional strategies and predict future content success based on past performance. Academics and media researchers may use it to study cultural influence, digital virality, and global music consumption patterns. Furthermore, advertisers often favour highly viewed videos for placements due to their broad reach and established popularity. Overall, this metric serves as a powerful tool for understanding audience behaviour, content lifecycle, and the long-term impact of digital media in shaping global pop culture.